Reliance (Q, N,C,F)* (RIL) is all set to formally open its `Reliance Fresh` retail stores in Jaipur from tomorrow, after opening its maiden store in Hyderabad last month, report agency sources.
Jaipur has been chosen as the next destination for opening of these farm fresh stores after its launch in Hyderabad, mainly because the infrastructure required to start the stores have been put in place quickly and efficiently in Rajasthan.
Reliance will open five stores in Jaipur this week, which will stock 125 varieties of fruits and vegetables at a time.
All seasonal fruits and vegetables will be available including puja flowers.
The company siad that 30% of fruits and vegetables for the stores in Rajasthan will be sourced from within the state, especially from Alwar, while the rest would be obtained from all over the country.
President and chief executive (food business), Gunendar Kapur, said the retail scene in India is totally fragmented and Reliance Retail is to be the most organised and admired retail company in India.
He said that the complete farm-to-fork project cycle initiated by the RIL is part of its agricultural initiative and is unlikely to harm the small-time vegetable vendor.
RIL feels India`s retail growth, which is now worth USD 300 billion, could grow up to USD 427 billion in the next four years.
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